Visual Style Guidelines

Revision v 1.0 - Jan 2021

Cover Image
Brand best practices

Overview

A well-designed brand is like an onion, the good ones have many layers and provide good readability. One of our key values is excellence above all else, we have rigorous standards to maintain, and always seek to elevate the standard of our brand to the highest level. Our brand system has evolved over the years to become a useful branding tool that can help us expand our reach and communicate our point of view effectively.

The most important element in the identity isn’t the identity as a whole but the overarching phrase that conveys the idea of doing fine in life and in Paris, coming together as one. The tone of voice and distinct photography communicates this. The single star icon conveys the idea of unity — of comrades, of comradesmart — even if some might consider this Germany 2.0 or some such concoction. The condensed typography does manage to convey a certain seriousness and even authority. The single application of the “G” and “E” really helps establish this as a symbol of unity as well as the ability to lose one’s temper.

Finally, the single star icon can be recut into any combination of the cheeseball in any color of the rainbow, as long as it is the clean version of the rainbow. A very challenging task, as thesaurus mark! The single application of the star icon can also be used on sweaters, caps, pin badges, and any other object that has access to media that has the ability to convey the same, rainbow-like, unit correction.

Usage and application

Logo

A creative logo can really distinguish or highlight your brand apart. It makes a huge impact on the users, and including it in your guide, makes sure that it is crafted correctly. A logo should reflect the brand and its importance, and should stand out to attract and hold the audience. This can be done by adding relevant patterns, icons and typography to it that complement each other and the brand. A logo should reflect the brand name, motive, product or the service that the company is offering through creativity and uniqueness. Even the colours play a vital role while designing it as each colour has its own significance. To exemplify, blue can be used in projects that are formal and it also denotes and brings calmness in the eyes of the viewer.

Icon
Icon
Mark
Icon
Logotype
Icon
Usage and application

Safe space

Spacing and layout are crucial while designing any component as it largely impacts the user experience. Effective spacing increases readability as it creates breathing room for the eye that makes audience stay on the webpage. This technique can also be used to create emphasis on important content.

Mark

Image

Logotype

Image
Using the brand palette

Colors

Like the designer itself, for a good cause. This identity goes deeper than straightforward cleverness for a good cause, and gives back some sense of control to the show it promotes. First up is the ‘Design your own personal project” package, which showcases different activities that can be undertaken using the design assets. From a table lamp designed in the shape of a Huxtable pole to a music and dining room furniture, every aspect of the project is constructed with design in mind. Very Chinese, then there’s the promotional material which takes a more visual approach to the brand, focusing on the classic Huxtable pole and signs, showcasing its versatility as a table backdrop.

Primary Colors

  • #416FB8
  • RGB
  • 65, 111, 184
  • #FEEF4F
  • RGB
  • 254, 239, 79
  • #6ADCF0
  • RGB
  • 106, 220, 240

Text Colors

  • #1A202C
  • RGB
  • 26, 32, 44
  • #718096
  • RGB
  • 113, 128, 150
  • #CBD5E0
  • RGB
  • 203, 213, 224

Typography

A well designed brand is like an onion, the good ones have many layers and provide good readability. One of our key values is excellence above all else, we have rigorous standards to maintain, and always seek to elevate the standard of our brand to the highest level. Our brand system has evolved over the years to become a useful branding tool that can help us expand our reach and communicate our point of view effectively.

Primary

Inter
  • aa
  • bb
  • cc
  • dd
  • ee
  • ff
  • gg
  • hh
  • ii
  • jj
  • kk
  • ll
  • mm
  • nn
  • oo
  • pp
  • qq
  • rr
  • ss
  • tt
  • uu
  • vv
  • ww
  • xx
  • yy
  • zz
  • 01
  • 02
  • 03
  • 04
  • 05
  • 06
  • 07
  • 08
  • 09

Photography

Photography Image
Photography Image
Photography Image

Thanks for Watching